Halal, Hygienic and Always Fresh - Bengal Meat

Bengal meat is a high quality export oriented meat industry established in Bangladesh. The industry produces Halal and standard quality meat both for domestic and international consumers. They are dedicated in keeping a consistency of maintaining the quality of their meats. One of the main strengths of Bengal meat is their modern machinery used to process the meat which was provided from Food Equipment Australia (FEA) which meets the international export standard for Halal meat. Bengal meat has established their own fodder in 2001, named the Bengal Livestock and Fodder(BL&F) in order to gain full control over the production process. Bengal meat has put quite a stand in Bangladesh's meat market with their outstanding quality or production.

We have never seen Bengal meat taking any heavy campaigns to promote their product. However they were seen doing a few of the usual promotion strategies done by industries and also a few unusual ones.

In order to boast their greatest strength, which is their modern processing technique and quality, they have produced a video that shows the steps that are taken from raising livestock to the point where the meat is sold and it was premiered as advertisement in television for quite a whole. Since such type of modern structure in production of meat and livestock products is rare in Bangladesh that alone put a very good impression in people's mind about Bengal meat. Through that video consumers could see how well thought out and urban the processing structure is and the proof of the quality.

With the tagline "Halal, Hygienic and Always Fresh" Bengal meat has excelled quite allot in both the domestic and international market. They have butcher shops and they opened their very own fast food shop, which sells products made from the meat of their own production. There are currently three shops at different locations situated in Dhaka of Bengal meat which helps in maximizing the revenue and promoting Bengal Meat Industries at the same time.

Bengal meat offers a service called the "Eid-ul-azha fiesta" to Muslim immigrants living abroad, which provides the holy task of "Qurbani" on behalf of the Muslim parties during Eid. This offer has helped create a strong brand image for Bengal meat in international markets.


Side by side Bengal meat also provides unique cooking recipes on their website in order give the consumers new ways and reasons for enjoying their products which promotes the company in an interactive strategy.


Bengal meat has faced a decent amount of challenge while climbing up the Bangladesh market. They have struggled quite allot in the export market due to the lack of proper government support. Despite all that Bengal meat has made a strong position for themselves in Bangladesh and Globally.


In order to expand themselves as an meat producing industry, I would suggest Bengal meat to promote their level of quality and standard to the domestic customers as well as global. They should focus more on media marketing and develop a strong media mix since the name is slowly fading away from people's minds. I would suggest more TV advertisements and banners focusing on their level of quality and freshness of products.


Reference links:

http://www.bengalmeat.com/
http://www.bengalmeat.com/31_74_bangladesh
http://www.bengalmeat.com/2_1_about-us
http://bangladesh-business.net/PageDetails.php?Id=227

Google - Creativity at it's best

Even the most biggest and the most successful companies like Google need marketing campaigns to stay on the top in today's highly competitive market. We have seen Google using various diversities in their advertisements to promote different types of their products. Among the usual channels we can see Google using viral videos on YouTube to grab most of the attention since as a  internet-service specialized corporation videos are the key modem to get across potential customers.

In most of Google's main viral video approaches we can see them using an emotionally touching background story to grab and hold the attention of viewers while going through their various features of the products.

In the following video Google made a brilliant approach of promoting family closeness through their product.

 

 Also, Google India made an approach to promote the bond between friendships and ending historical feuds between India and Pakistan through the various products in this video.

Google has created one of the strongest brand image in the world with their extraordinary futuristic projects. A single brief description of any of their projects can get anyone interested to know what they are up to. One of the most brilliant approaches Google made to promote their products through viral videos is the advertisement for Google Glass. They have creatively managed to give viewers an experience of their products through the video while having an jumpy music on the background that automatically lightens up the mood while you go through the video.

                                                                                      

Google can also be seen using the old school methods to attract the eyes outside of the internet. They have made approached giving previews of their products in bill boards and other formats in various places. The followings ads were seen inside London, a very creative way to show their skills in the art of advertising.

On this next video, Google showed how good they are in the skill of creativity while promoting the online science fair they hosted. Google can be seen promoting their products on a global level most of the time, with their online science fair Google showed their skills in attracting the whole world with  With the tagline "Science connects the world" , Google really upped their game by a huge number with this one.

 

Google has reportedly spent $ 10,492 over advertisement and promotions in the 2006 fiscal year, and an astonishing 96% of their total revenue was generated from advertisements on their advertisement services (I.e: Adwords, Adsense etc). Google is the one company that has the capability of pulling themselves up and taking other corporations up with them through their services. Now, that is genius business. Most of all Google excels in their advertisements through creativity, their ads show genuine passion in creating creative content, and using the various types of advertisement appeals through them.

As one of the most diverse marketing geniuses of the world, Google is doing comparatively outstanding in the promotion game. Although I would suggest Google to maximize their interactive marketing approaches to let users take part in their campaigns, like their Google Doodle Art competition. Those interactive campaigns really had the attentions latch on to Google but approaches like those seem to be slowly fading away.

Reference links:

https://econsultancy.com/blog/64204-12-inspiring-marketing-campaigns-from-google/

http://en.wikipedia.org/wiki/Google#Advertising

https://www.youtube.com/google